Off-plan launch lead generation
-62%
Cost per lead
Restructured search campaigns around project and area intent, rebuilt the landing page and fixed lead tracking.
- Google Search
- Landing page
- Tracking
Last 90 days vs previous 90 days
Clicks
8,412
+12%
Conversions
386
+141%
Cost / conv.
AED 71
-62%
Conv. rate
4.59%
+116%
| Campaign | Type | Clicks | CTR | Conv. | Cost / conv. |
|---|---|---|---|---|---|
| Search | Off-plan | Dubai Marina | Search | 4,210 | 6.8% | 192 | AED 64 |
| Search | Off-plan | JVC & Arjan | Search | 2,680 | 5.9% | 121 | AED 72 |
| Search | Brand + Developer | Search | 940 | 11.2% | 58 | AED 38 |
| Remarketing | Brochure viewers | Display | 582 | 0.9% | 15 | AED 118 |